“What makes my brand unique?”
This is THE INFAMOUS QUESTION MANY ENTREPRENEURS LIKE YOU GET STUCK ON. THE ANSWER?
YOUR BRAND story.
Writing doesn’t always come easily to you, especially when you’re trying to connect with your target audience.
I mean, sure, you’re great at firing off a quick email, but producing crafty copy that reflects your brand identity, resonates with readers, and compels them to invest in your paid offer – without sounding super cheesy or sales-y? Not your ministry.
Trust me, I get it.
You have a business to run and don’t have time to be staring at a computer screen searching for the perfect words to reel in your dream customer.
Say less, honey.
They don't call me #TheWritingStylist for nothing.
But first, where are my manners?
Hey, friend, hey!
I’m Kori aka
A marketing writer and storyteller from Detroit who loves helping aspiring and scaling entrepreneurs clarify their brand messaging to attract their dream customer.
After nearly a decade of corporate thuggin’ as a digital marketing writer, I created According To Kori (A2K), my blog and brand storytelling boutique for my fellow side hustlers (yes, I still work a 9-5 lol) and small business owners who need help finding the “write” words to tell their brand story.
Want to work with#TheWritingStylist?Check out our signature services...
VIP Brand Storytelling Suite
This is my signature service for my Distinguished Delegators who are in the process of launching or rebranding their business. You want to clarify your brand message but don’t have time to be sitting up playing Shakespeare all day, amen? You’d much rather invest in a skilled copywriter to do what the Good Lord has graced him or her to do while you focus on running your business and living your best life.
1:1 #GetWrite Sessions
This is for my Dapper DIYers (aka “Copycats”) who aren’t quite ready to hire a copywriter but need some one-on-one insight from an expert who can help define or refine your brand message and/or provide recommendations on how you can improve your website copy. In my #GetWrite sessions, we’ll sort through all those genius ideas floating around in your head to get you on the write track!
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Résumakeover Kits!
If you want recruiters and hiring managers to shoot their shot,
you MUST look fly on paper. browse our custom résumakeover kits!
what my clients have to say…
“Kori, #TheWritingStylist produces amazing results. In the midst of preparing for a relaunch for my brand Teestimony, I was able to hand off my vision to Kori and she brought it to life with excellence. As added bonuses, she was professional, affordable and quick. I recommend Kori for all your copy needs. You will be so glad you hired someone passionate about their craft because it manifests in the results. Thank you, Kori!”
Shane Gowdy, Teestimony
SERVICE: WEBSITE / EMAIL COPYWRITING
“Kori wrote all the copy for my new website as well as my Instagram bio. Although she's my sister and I've always been a fan of her work, I was completely blown away by how she was able to bring my brand messaging to life through her cleverly crafted words. I'm super excited to relaunch Erin On Demand with clear, compelling copy that will help drive my business even further. Thank you, A2K!”
Erin White, Erin On Demand
SERVICE: WEBSITE / SOCIAL MEDIA COPYWRITING
“Kori really is the truth. I invested in a new website that would allow leads to schedule paid consultations directly from the website without calling the office. I've been trying to figure this out for years and determined a new website would do the trick. I was wrong. Eight months and zero no-touch paid consultations I was ready to give up. I'm so glad I called Kori instead. Two days after she revised my copy I received two paid consultations. The next month, 12 people schedule consultations directly from my website. I'm living the dream! Thanks, Kori!”
LaConya Murray, The Brand Attorney
SERVICE: WEBSITE COPYWRITING
"I found Kori on Instagram and really enjoyed her grammar quizzes! I decided to schedule a strategy call for assistance with brand naming and copywriting for my website. Not only did she do an amazing job, she also revised my homepage copy and gave me a slogan. Kori has greatly exceeded my expectations. I received so much more than I anticipated at such a reasonable cost. My only regret was not contacting her sooner. Now I feel like my brand is complete!"
Quiana Craig, Ask the Biller
SERVICE: BRAND NAMING / WEBSITE COPYWRITING
If you are someone who does not believe in Jesus Christ and celebrates Christmas merely for the sake of the holiday festivities, reading this piece will probably be a waste of your time. But, you’re more than welcome to keep reading if you’d like! :)
I’m writing this blog post for two, very important reasons: 1) My sanity and 2) So I have somewhere to direct the next person who asks me what a copywriter is (hence #1) Whew! Glad I got that off my chest lol. Now, where we? Ah, yes… What is a copywriter?
Whether you’re penning a book, article, email or IG post, your writing should do three things: get read, resonate with your readers, and render a response that aligns with the goal of your message. Trust me — it’s much simpler than it sounds.
So, you’re scrolling on IG, minding your (and everyone else’s) business. A post catches your eye and you stop scrolling to read the caption. It’s an inspiring story from a woman sharing how she paid off over $100K in student loans on a $30K salary while living off Ramen noodles and Skittles in a $1800/month studio apartment in Brooklyn.
Over the holidays, I entered a writing contest sharing my story about being diagnosed with an autoimmune disease called dermatomyositis (DM), a chronic condition involving severe inflammation of the muscle tissue and skin.
Business-building on a budget? Say no more.
I’m whipping up my self-guided #WriteQuick Kit for my diehard DIYers doubling as the CEO and copywriter of their biz. This kit will include some of my best copywriting tips and easy-to-apply strategies that will help set the foundation and tone for your brand messaging and copy.
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